In the Spring of 2008, BMW of Austin approached us about helping their team bring the first MINI Cooper dealership to Austin.  Together, we pitched “MINI and Austin – A Natural Fit,” to MINI USA, and they agreed; Austin needed MINI and MINI needed Austin.

The long-awaited launch of MINI of Austin ended in April of 2010 with the Grand Opening and the “One of One Hundred” Campaign.  The first one hundred MINIs came with a collector’s edition grill badge, one year of 25% off on gear and accessories, performance driving instruction with a professional driver, and a collector’s edition 1 of 100 key fob and hat.  We also wrote a tagline for MINI of Austin that fits with the heart and soul of this bulldog auto: The Official Sponsor of the Adrenal Gland.  The campaign included print, radio, and television advertising, and the first 100 MINIs were sold in 35 days!  It was one of the top five openings for MINI in the United States.