March 2011
1 post
1 tag
SXSW: All or Nothing
With the 2011 SXSW Festival having just wrapped up, we share some insights and observations, a loose guide for the all future SXSW festivities. I realized buried in the large crowd standing around the Gowalla airstream this year, that there’s really only one way to do SXSW, all in. Remove all great expectations of of getting lucky with a short line or a quiet space. It’s a happening,...
August 2010
1 post
3 tags
July 2010
3 posts
6 tags
The Launch of the MINI of Austin
In the Spring of 2008, BMW of Austin approached us about helping their team bring the first MINI Cooper dealership to Austin. Together, we pitched “MINI and Austin – A Natural Fit,” to MINI USA, and they agreed; Austin needed MINI and MINI needed Austin.
The long-awaited launch of MINI of Austin ended in April of 2010 with the Grand Opening and the “One of One Hundred” Campaign. The first one...
5 tags
Watch
MINI of Austin “1 of 100” TV Spot
Well hello there
We’re glad you made it. This blog has been created for you, and we’ve been patiently awaiting your arrival. Hopefully you’ve seen the video we produced for you that’s on our temp site; if not, you can view it at leetilford.com. Yes, we are designing a new website for you. This is all a part of an agency renovation that we’ve been planning for years, but that we’ve been putting off until we knew...